The Challenge
LASCO Financial Services needed to transform its Papine storefront into a clear, high-impact visual that communicates multiple services at once. The existing space lacked structure, making it difficult for customers to quickly understand offerings like remittance, currency exchange, and prepaid card services.
The challenge was to unify multiple brands into one cohesive storefront while maintaining clarity, readability, and strong street-level visibility.
The Story
The approach focused on structuring the storefront as a guided visual experience. Each window panel was assigned a clear purpose, enabling customers to scan and understand services from left to right quickly.
Bold typography, high-contrast color blocks, and clean layouts were used to ensure readability from a distance. Brand elements were carefully balanced so that LASCO Gold, Money Transfer, and Cambio could coexist without visual clutter.
Real-life imagery was introduced to make the design more relatable and engaging, while maintaining a clean and modern feel across all panels.
The Solution
The final storefront delivers a bold, organized, and highly visible branding system that doubles as a marketing tool.
- Clear service segmentation across panels for instant understanding
- Strong, high-contrast typography for readability at a distance
- Consistent use of brand colors with magenta as the anchor
- Integration of all services, logos, and key information in one cohesive layout
- Seamless large-format print and installation across windows and doors
The result is a storefront that not only looks modern and professional but actively attracts attention and communicates value within seconds.