LASCO Money Store Window Branding

Project overview Strategic window branding and promotional graphics developed for LASCO Financial Services to improve storefront clarity, visual consistency, and customer engagement. The redesign focused on simplifying the overall layout while maintaining strong brand presence across Cambio, Money Transfers, and LASCO Gold services. The updated design system enhances walk-by readability and presents key services in a unified format, allowing customers to quickly understand available offerings such as buying and selling foreign currency, sending and receiving remittances, and prepaid card solutions. Design approach The revised concept was guided by the client’s request for a cleaner and more consistent visual presentation. Key enhancements included: • Simplified appearance by removing two-way flow arrows and curved elements for a more streamlined layout • Consistent modern typography applied across all panels to strengthen brand cohesion • Unified service presentation using a single, organized list instead of grouping by brand • Improved customer navigation through clearer information hierarchy • Approachable, relatable talent selection to reinforce accessibility and inclusivity